Methodology
A proprietary method to measure what was never measured
AI visibility does not show up in any analytics tool. MatSeo measures it with a fixed, repeatable and documented procedure, so every report can be compared with the previous one.
Assessment
AI assistants are asked the questions customers would ask, and we measure which ones the business appears in and which it does not.
Report
Indicators by layer and by engine, position against competitors, findings and a prioritised action plan.
Execution
Approved actions are carried out: listings, directories, reviews, cited sources and, where relevant, the website.
Monthly measurement
The measurement is repeated, compared with the previous one, and each change is linked to the actions taken.
Layered questions
Each project measures 25 to 35 neutral questions, without the business name, split into three layers and asked in English, Spanish and Catalan.
1 · General
Category and location, the way most people search.
"Best dental clinics in Barcelona"
2 · Specialty
What sets the business apart: product, service or audience.
"Invisible braces clinic in Barcelona"
3 · Occasion and purchase
Specific buying moments and needs.
"Emergency dentist open on Sunday"
Engines measured
ChatGPT, Gemini and Google AI Overviews in every project. Perplexity and Claude on request.
Indicators
- Mention rate
- Percentage of valid answers in which the business appears.
- Average position
- Where the business appears among the competitors mentioned in each answer.
- Share of voice
- The business's mentions as a share of all mentions of the businesses analysed.
- Accuracy
- How closely the details AI gives match the business's verified details.
Report structure
Every report follows the same structure, making it easy for management to read and to compare over time.
- 01Executive summary
- 02Key indicators by layer and engine
- 03Competitive positioning
- 04Findings with evidence
- 05Information accuracy
- 06Prioritised action plan
- 07Follow-up on previous actions
- 08Methodology and limitations
Stated limitations
- AI answers vary between queries: results are read as trends, not fixed positions.
- Changes over time are only reported when there are enough comparable measurements.
- No action guarantees a specific mention; recommendations are evidence-based and measured afterwards.
First step
What does AI say about your business today?
The initial assessment shows which questions your business appears in, who appears instead and whether the published details are correct.
Request an assessment