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Local businesses
Retail, hospitality, health, fitness and neighbourhood services.
SEO + GEO · AI visibility
When a customer asks an AI, your business should be the answer.
Customers no longer compare ten links: they ask ChatGPT or Gemini, or read the AI summary Google shows first. MatSeo measures how each business appears in those answers and carries out the work needed for it to be cited and recommended, with the right details.
Which dental clinic near me would you recommend?
One of the highest-rated options is Your business[1], known for its treatments and patient care.
[1] Source: yourbusiness.com
The shift
Search no longer ends with a list of ten blue links
AI assistants answer directly and mention only a handful of businesses. Those left out simply cease to exist for that customer. And when they are mentioned, the phone number, opening hours or website are not always right.
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Fewer clicks
Generated answers resolve the query without the user visiting any website.
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Few mentions
An AI answer cites a small number of sources and businesses. Securing those spots is the new competition.
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New criteria
Models favour clear, consistent information backed by reliable external sources.
Services
Four lines of work, one goal: being the answer
Solutions
Tailored to the size and structure of each organisation
Methodology
A measurable process, from start to finish
Every project follows the same cycle and is measured against indicators defined in advance, so each action can be linked to its result.
Assessment
AI assistants are asked the questions customers would ask, and we measure which ones the business appears in and which it does not.
Report
Indicators by layer and by engine, position against competitors, findings and a prioritised action plan.
Execution
Approved actions are carried out: listings, directories, reviews, cited sources and, where relevant, the website.
Monthly measurement
The measurement is repeated, compared with the previous one, and each change is linked to the actions taken.
Why MatSeo
Specialists in the next era of search
AI specialisation
Every action is designed around how language models read, select and cite information, not as a repackaging of traditional SEO.
Proprietary measurement
Mention rate, average position and share of voice against competitors, measured across general, specialty and purchase-occasion questions.
Data accuracy
We check that AI gives the right phone number, address, opening hours and website, and fix the source when it doesn't.
Three languages
Measurement and delivery in English, Spanish and Catalan, using the questions each audience actually asks.
FAQ
Common questions
What is GEO?
GEO (Generative Engine Optimization) is the set of techniques that help a business appear and get cited in answers from generative engines such as ChatGPT, Gemini or Google AI Overviews.
How is it different from traditional SEO?
SEO aims to rank pages in a list of results. GEO aims to get AI to mention the business within its answer. They share technical foundations, but GEO puts more weight on clear information, consistent data and authority in external sources.
Is it possible to know whether ChatGPT already recommends a business?
Yes. The assessment asks different assistants the questions customers would ask and analyses whether the business appears, how it is described and who is recommended instead.
How long does it take to see results?
It depends on the starting point and the industry. Fixes to data and listings can show within weeks; presence in the sources AI cites is built over the medium term. Timelines are explained honestly from the assessment onwards.
Is SEO for Google still necessary?
Yes. Google remains a key source of traffic, and many AI assistants rely on search results to answer. That is why MatSeo works on SEO and GEO together.
Is a website required?
No. For businesses without a website, the work focuses on the Google Business Profile, directories, reviews and the sources AI cites, which have the greatest influence on answers about local businesses.
First step
What does AI say about your business today?
The initial assessment shows which questions your business appears in, who appears instead and whether the published details are correct.
Request an assessment